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Matt DillonMatt Cutts From Google Reports Domain Address Search Engine Ranking Likely To Be Lowered
Matt Cutts, Google anti-spam wizard, filmed a very worthwhile video clip on keyword domains.
Matt covers using a more ‘brandable’ domain name instead of using a keyword-rich domain name.
Now, before I talk about ‘DeJuicing’, let me explain the main difference between a brand domain name and a keyword-rich domain…
A ‘brand’ domain name can be, as an example, Facebook.com. The expression ‘Facebook’ is a ‘thought-up’ term, if you will, which has no particular meaning, other than the business it signifies. Facebook’s business model is a Social Network internet site, though the domain clearly doesn't have the text ‘social network’ in it.
So any time the question what is blogging and how does it work are inquired in relationship to domain names, it needs to be pointed out there is actually simply no difference. Weblogs are just another kind of website and the domain weighting is equal.
Alternatively, a keyword-rich domain name is just as its term suggests. It’s a domain name which contains keywords and phrases that you may or may not rank for in the Search Engines. An illustration could be buycellphones.net, where the term ‘cell phones’ and ‘buy cell phones’ are naturally part of the domain name.
Experts agree it is basically well-known in the SEO (search engine optimization) world that keywords and phrases within the domain name get a search positions boost from Google.
Hence in the previously mentioned illustration of ‘buycellphones.net’, if all the other ranking elements were equal (they rarely are of course) then I would have a search engine rankings advantage for the search term ‘buy cell phones’ since that exact same search term is in my domain name.
Now it seems that this may change. At the conclusion of the video Matt Cutts says that Google may perhaps decrease the ranking benefit from keyword-rich domains by ‘adjusting the mix’, as Cutts puts it.
What’s intriguing is Cutts doesn’t say they will get rid of the ranking advantage. He implies that they might fine-tune it a bit.
Precisely what does this mean for webmasters as well as Search Engine Specialists?
As is almost always the case with Google, who knows for certain??
Google has implemented a few changes to their ranking algorithm lately to address spam, crappy webpages as well as enhance the all around search experience for its users.
At least one obvious positive aspect in decreasing the keyword phrase domain advantage is it definitely should stop small, cruddy internet websites from endeavoring to obtain a top search position for a keyword/keyphrase by putting said phrase in the domain name. Inside of my very own blog building program, I deal with setting up a blog the right way because they will last a long time if done properly.
Google has made strides within the last several years within this area however I’ve still seen examples of smaller substandard quality web pages being ranked highly merely by putting the key word in the domain name and building a few webpages to the site. I should point out that this ordinarily takes place when dealing with a keyphrase which has little levels of competition, especially backlinks-wise.
What Exactly Is The Next Step? Start using a Keyword Domain Name or possibly a Brandable Domain?
There’s no one set remedy here. When you’re developing a website intended for the long-term and intend to build brand identity then I wouldn’t be worried about having a key word in the url of your website.
However, when you have a substantial keyword phrase that identifies and/or enhances your business’ identity and you're able to incorporate that keyword phrase in the brand then by all means consider it. Look at it like a bonus. You were able to make the keyword phrase a part of the brand and that could certainly help.kristy mcnichol meets matt dillon